FFM 2.0

Vendors
0 +
Visitors
0 K
Sales
RM M
Crews
0
Core Activities
0

Following the success of FFM1, Fragrance Festival Malaysia 2.0 was held at Quill City Mall, Kuala Lumpur from October 10-12, 2025. The festival showcased over 50 local and Southeast Asian fragrance brands, featured special sessions with sponsors like Szindore, Beauboss and was attended by fragrance lovers, creators, and brands.

HIGHLIGHTS

  • Brand Showcase: Over 50 local and Southeast Asian brands participated, offering a wide variety of perfumes.
  • Sponsor Sessions: Platinum sponsor Szindore hosted special sessions during the event.
  • Community Event: The festival was described as a weekend of “scents, style & smiles,” bringing together brands, creators, and the public.
  • Special Offers: Many vendors offered special promotions during the event.

Details For Visitors

33,000 Visitors for 3 days (beyond expectation 20,000 pax)

QR Scan

  • Kuala Lumpur - 45%
  • Selangor - 32%
  • N.Sembilan - 8%
  • Pahang - 3
  • Perak - 4%
  • Others - 3%

Gender Ratio

  • Female - 53.3%
  • Male - 46.7%

Visitors Age

  • Below 18 ~ 1.3%
  • Between 18-24 ~ 40.9%
  • Between 25-34 ~ 45.2%
  • Between 35-44 ~ 8.9%
  • Above 45 ~ 3.7%

Visitors Type

  • Friends - 42%
  • Partner - 25%
  • Single - 25%
  • Family - 8%

All Vendors

Total of 52 fragrance vendors local and international

Details For Sales

RM 3.3M Gross Sales for Vendors (Expectation RM1.5M maximum)

Highest Sales Approach

  1. Invite external KOL local & international as guest and promoter.
  2. Own initiative to boost sales – limited time offer.
  3. New product launches.

6 Months Sales Coverage

  1. Focus on line/items to sell.
  2. Personal approach (1 to 1) from queue customers – did not wait for customers to visit their booth.

1st SOLD OUT Approach

  1. Everyday marketing and promotion on their own social media prior to event date.
  2. Open for personal shopper – standby with online booking and order.

Non-stop Sales Approach

  1. At least 6 crews to standby at the booth for own brand cheers and support.
  2. Frequent promo to attract crowd and sales.
  3. Lucky draw by organizer and brand.

Activities To Attract Crowd

6 Core Activities – Conducted by daily basis